SEO remains one of the best ways to drive traffic to a website and improve the brand visibility of a business online. Good SEO requires addressing a combination of on-page SEO factors as well as off-page factors such as back-links.
An effective SEO strategy also requires constant refinement of your website and the SEO methods employed. In this article we will take a look at some easy ways to refine your website for improved SEO performance.
Here are 6 easy changes you can make to your website today to improve the rank of your web pages on search engines.
1. Rework your Headlines
The headline or title of a page is important for SEO. A page with an optimised title that includes the primary keyword stands a better chance of ranking on search engine results for that keyword. It is an essential on-page SEO technique that is a must on all pages of your website.
Tip:
Consider including keyword towards the start of the headline if possible. e.g. ?Web Design ? Top 5 tips? is considered more effective from an SEO viewpoint ?than ?Top 5 tips for web design?.
2. Update The SEO Meta Title of Your Pages
Meta title is different to the page title or headline of your content. For those who don?t already know, Meta title tag is added within the <head> section of the HTML code of a web page and not visible to the end user.o
Optimising the Meta title of a webpage by including keywords is one of the most important aspects of SEO. It improves the chances of ranking for that keyword.
Here are some tips:
- Use unique Meta tag on every page
- Include page specific keywords within the Meta title tag of every page on your site
- Try to place important keyword towards the start of the title tag if possible
- Avoid keyword stuffing
- Try to use good language that flows and is meaningful as its content is also displayed in search results
- Make sure it is no more than 60 characters
3. Optimise Your Images
Images are great for content and most web pages make good use of it. ?Unfortunately, very few sites get around to optimising images on every page. Going through your website and making sure all images are correctly optimised offers an excellent opportunity to improve the SEO performance of your website.
There are two main aspects to consider:
Keyword Rich Image Descriptions (ALT)
Image descriptions or ALT tag is added to the HTML code and are typically hidden from the end user. They are only displayed on text only browsers, browsers for the visually impaired or if images have been turned off on the client?s browser. The image descriptions have another purpose. They are used by search engines to determine the topic of the page and play and important role in search engine rankings. Including? keywords in image descriptions is a very important and widely used SEO technique.
Image Size
Every day I come across websites where images have not been optimized correctly for the web and are very large in file size. This slows down a website and increases loading time. Search engines are placing increasing importance to loading times and factoring it into results. Reducing the file size of your images is an easy way to improve website speed which in-turn has an impact on site?s search engine performance.
4. Update Your Copy
The content on your web pages is one of the most important aspects of SEO. Taking a fresh look at your content and making the necessary refinements is one of the best ways you can boost the SEO performance of your website. Explore the content of your pages and identify opportunities for improvement. Measure against Google?s SEO best practices guidelines. Repeat the process for every page on your company?s website.
Useful Tips:
Here are some tweaks that you may not be aware of. These are in addition to standard on page SEO factors.
- Include primary keyword towards the start of your page e.g. opening sentence or first paragraph
- Including keyword towards the end of your content e.g. in concluding paragraph
- Using synonymous keywords within content
- Avoid keyword stuffing in all cases
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5. Create A Dedicated Page for Each Keyword
To improve your chances of ranking, it is better to optimise any given page on your website for one or two keywords only.
Let?s say your business provides web design, SEO, social media and Internet marketing services. Instead of targeting all these keywords on your services page, try to create dedicated pages for each and optimise each page for a single keyword.
This allows you to focus your full attention to optimise a page for a particular keyword instead of dividing your focus on multiple keywords. Trying to target too many keywords on a single page will dilute your efforts, reducing your chances of ranking for any.
6. Identify and Correct Broken Links
Broken links typically result from old pages that do not exist any more. This includes internal pages on your website as well as external websites you link to. They are easy to miss and are often overlooked. Search engines frown upon this and it negatively affects your website?s rank on search results.
There are many free tools that you can use to quickly scan your site and identify broken links.
Conclusion:
Businesses are constantly looking for ways to improve their website for better SEO results. Updating your website to better address the on-page SEO factors can turn out to be a very effective way to improve the search engine performance of your business.
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Source: http://www.kronikmedia.co.uk/blog/improve-website-seo/5475/
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